Tim has the ability to understand complex issues extremely quickly, and to make them understandable to others. His clear thinking and wide experience have been very helpful to us in developing a stronger marketing strategy and message. He is also a fluent and effective writer, helping us to tell our story in a simpler and more compelling way.
Marketing Matters. Don't leave it to chance.
Product Positioning Innovative positioning that tripled the sales rate for an insurance product. 
Corporate Brand Defining differentiation in a crowded market with powerful competitors. 
Product Launch Management Ensuring rapid ramp-up for a complex, paradigm-shifting product in the contract furniture industry. Branding and positioning strategies that capture your unique value.
Unique ways to connect with the issues that matter to your customers.
Clarifying, refining, and optimizing your positioning statement is at the heart of effective marketing.
Through research and workshops, coupled with many years of positioning experience, we’ll help you craft the best possible story.
A great market position intersects your product, company, and customers to carve out a unique, differentiated value proposition.
When you need the story told clearly and simply, we can help. With many years of writing experience from product training, to brochures, to book-length technical resources, we’ve done it all.
With a background in English Literature as well as deep technology industry experience, no product or company is too complex, no story too difficult to tell.
We have carried out brand research and developed strategies for companies in many industries, from automotive to semiconductors, from software design to product design.
We also have a portfolio of non-profit clients who have allowed us to help define and build their brand. With the greater emphasis on multi-dimensional branding – print, online, and social media – a clear and effective brand strategy is more important than ever.
“Tim is one of the best people I have seen who can think of long term strategies while not forgetting about the realities of what can be achieved - a rare combination in purely strategic thinkers. He is also a superb communicator and team lead. He can communicate effectively and comfortable at many levels (engineers, middle managers, and executives) and via several media (written, presentation, face-to-face dialog, etc.). Most importantly, Tim is a pleasure to work with. With Tim, even the hardest situations become "fun" challenges to work through.”
“Tim was the lead on an international event with which my team lent our expertise and assistance. While working onsite during the high-stress weeks preceeding this event, I found Tim to be very supportive of the work his team was responsible for. His strategic and creative sides are most evident, as well as his understanding of the tactical side of marketing programs. The program was a collaborative success. It was a pleasure doing business with him.”