If your web site doesn’t use RSS, you’re missing out on a great way to increase your visibility. This technique makes your content available in a customized way to every reader who wants to stay up to date with what you have to say.

RSS stands for “Real Simple Syndication”—which may not help much. But it’s a powerful technique for publishers and consumers of information. With an RSS feed you can make information available to your audience so they can keep up with the latest changes—articles, offers, information, news and more. RSS feeds are formatted in a number of ways, but they are based on XML, (eXtensible Markup Language) which is an industry standard format that contains structure and content in a consistent and recognizable way. That means that it’s easy for a separate program to understand and present the information. The good news is that you don’t have to understand any of that! The chances are that your website can already support the generation of RSS feeds—you just need to switch them on.

There are many RSS readers – you may be able to read RSS feeds on your mobile phone, and there are lots of choices for Windows, MacOS and Linux. One simple way to read RSS feeds and keep up with everything that interest you is through Netvibes, which allows you to build a custom home page with content pulled via RSS feeds from many sources. It’s a bit slow, but it lets you build a kind of dashboard on which you can see all the information you want – news, weather, sports, science, blogs and more.

This site offers two RSS feeds: Latest news, and one optimized for mobile phones covering the same content, here.

By clicking on either of these, you will be taken to a browser window with the RSS content. You can copy it into an RSS reader to subscribe. Then every time you open your reader, it will check with this site, and collect any new articles for your enjoyment.