Clarifying, refining, and optimizing your positioning statement is at the heart of effective marketing.
Through research and workshops, coupled with many years of positioning experience, we’ll help you craft the best possible story.
A great market position intersects your product, company, and customers to carve out a unique, differentiated value proposition.
When you need the story told clearly and simply, we can help. With many years of writing experience from product training, to brochures, to book-length technical resources, we’ve done it all.
With a background in English Literature as well as deep technology industry experience, no product or company is too complex, no story too difficult to tell.
We have carried out brand research and developed strategies for companies in many industries, from automotive to semiconductors, from software design to product design.
We also have a portfolio of non-profit clients who have allowed us to help define and build their brand. With the greater emphasis on multi-dimensional branding – print, online, and social media – a clear and effective brand strategy is more important than ever.