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I have never been branded in the physical sense;+ however millions of farm animals over the centuries would attest to its effectiveness. The original of the word “brand” is in old Norse–the language of ancient Scandinavia. It means “to burn.” It was a good idea in Scandinavia to burn an identifying mark into the rump of your livestock, because the cattle had to roam about to find enough food, and anyhow, building fences was a lot of work. Read more