There’s a key problem with a lot of marketing.
I’ve spent years in the business, working with companies large and small. I’ve been on the inside as a Vice President, and on the outside as an Executive Consultant.
Read more
There’s a key problem with a lot of marketing.
I’ve spent years in the business, working with companies large and small. I’ve been on the inside as a Vice President, and on the outside as an Executive Consultant.
Read more
There are many ways to innovate, but one of the most reliable is in the customer relationship. It’s reliable because you can quickly measure the impact of changes in the way you manage the relationship with your customers. You don’t even have to have a brilliant idea—your customers will often provide it for you (if you ask!).
Nordstrom’s is a great example of a retailer that has achieved differentiation through a unique approach to their customer relationship. Not only do they establish a customer-centric approach to doing business, but they specifically empower their salespeople to go out of their way to give customers a unique level of support and service. Read more