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Brand Magic

Brand Magic

I have never been branded in the physical sense;+ however millions of farm animals over the centuries would attest to its effectiveness. The original of the word “brand” is in old Norse–the language of ancient Scandinavia. It means “to burn.” It was a good idea in Scandinavia to burn an identifying mark into the rump of your livestock, because the cattle had to roam about to find enough food, and anyhow, building fences was a lot of work. Read more

Customer Relationship Innovation

There are many ways to innovate, but one of the most reliable is in the customer relationship. It’s reliable because you can quickly measure the impact of changes in the way you manage the relationship with your customers. You don’t even have to have a brilliant idea—your customers will often provide it for you (if you ask!).

Nordstrom’s is a great example of a retailer that has achieved differentiation through a unique approach to their customer relationship. Not only do they establish a customer-centric approach to doing business, but they specifically empower their salespeople to go out of their way to give customers a unique level of support and service. Read more


This site is dedicated to improving your business results. Every business needs customers who know who you are, what you offer, and why they need it.

You can build your market presence and creating outstanding business results, if you’re willing to follow a few simple steps.

On this site you’ll find a great range of free articles that explain the key actions that will build your business through awareness, clear messaging, and effective positioning.

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